From backyard pastime to billion-dollar industry
Why Pickleball
By the Numbers
Why Pickleball, Why Now
Pickleball isn’t just a trend — it’s the fastest-growing sport in the U.S. and a global opportunity. What began as a backyard game is now a cultural movement with millions of new players each year. The time to engage is now.
The Growth Story
Over 20 million Americans now play pickleball — a 311% jump since 2022. Once dominated by older adults, the average age has dropped from 41 to 34.8, with participation surging across every demographic, from kids to lifelong athletes.
Economic Impact
Pickleball is now a $2B U.S. fashion market and growing fast. Global participation is set to soar from 75M in 2024 to 300M by 2030, fueling demand for equipment, apparel, media, sponsorships, facilities, and events.
Who’s Playing
Pickleball is both inclusive and aspirational. About 80% of players are recreational, yet the pro scene is booming — with top athletes earning seven figures. Over 1M kids joined in 2023, making the sport a true cross-generational connector.
Why It Matters for Business
Pickleball is inclusive and aspirational — 80% of players are recreational, over 1M kids joined in 2023, and top pros now earn seven figures. It’s a sport that connects every age group and income bracket.
